Friday, May 9, 2014

Post-Card Perfect: The Big Business of City Branding (Sharon Zukin, The Guardian)

"Branding, to be crass, is a means of selling a place –a building, a district or a city. Capitalising on image demands metrics, and metrics imply control – of the image, the message and, ultimately, the men and women who flesh out the image: us. In the end, the most important metrics in city branding are increases in property values and tourist spending. Yet these are not necessarily good for city dwellers, especially rental tenants and people who depend on public services that may be underfunded while municipal budgets are diverted to creating and maintaining tourist attractions."

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