Why We Love Beautiful Things (Lance Hosey, NYTimes)
"Yet, while we are drawn to good design, as Mr. Hamel points out, we’re not quite sure why.
This is starting to change. A revolution in the science of design is already under way, and most people, including designers, aren’t even aware of it.
Take color. Last year, German researchers found that just glancing at shades of green can boost creativity and motivation. It’s not hard to guess why: we associate verdant colors with food-bearing vegetation — hues that promise nourishment."